The power of online is offline
Online networking is the buzz, the thing all small business owners need to do, and if you are not doing it then start today. But here’s the deal, the real secret to online networking is taking it offline.
Sure online networking is a time saver but it is not a replacement for meeting people face to face. Potential customers want to like you before trusting you with their business.
Networking offline is old school and there is nothing wrong with that! Meeting in real life reinforces who you say you are, it completes the picture. You might even be surprised how different people are in real life compared to their avatar (trust me on this one)!
The social media era just makes it easier to (re)connect before and after events. Offline is where you complete the picture, that’s why it’s so important to stay true to yourself online, be transparent.
photo credit: swamibu
Well I can say for sure that you rock online and offline. This is a nice reminder that the ‘real’ world matters.
Wow! I just gave an interview yesterday about entrepreneurship in 2020 and ended up talking about this very point, a lot! Building both online and offline relationships and networks are so important.